OUR MISSION

Our purpose is to unlock the extraordinary potential of light for brighter lives and a better community. We achieve this through living our values, innovation, passion for sustainability and desire to transform people’s lives.

OUR VALUES

We believe in:
Innovation
Creating value for customers
Dedication
Teamwork
Integrity
quality

OUR VISION

ELS vision 2025 ….. A largest manufacturer of lighting products in Egypt using world-class technology, customer service, inventions and Pioneer in the green-technology initiative.

EGYPTIAN LIGHTING SOLUTIONS

ELS has entered lighting products arena since 2008.

ELS does not just ‘sell’ luminaires . ELS can design lighting solutions using cutting edge simulation technologies according to in internatonally recognized codes . does

1. MARKET PENETRATION

Where?
 (EGYPT)
WHY ?
 ELS is seeking increased market share for present products and services in present markets
Current markets are not saturated as there is an estimated increase in Lighting Shipments Annual Growth Rate
Market shares of the market leaders is declining which is an opportunity for increasing sales
HOW?
Providing high quality products with comparable prices
Increased promotion including media campaigns using seminars
Expanding the distribution channels in the current markets

2. PRODUCT DEVELOPMENT

WHY?
 LED industry characterized by rapid technological development
Competitors have competitive edges such as 3 brothers, delta Egypt, Philips and Egylux leads the way in display new architecture product range.

The market is still developing and it is always possible that some new Lighting design will win over consumers, as the current market leaders did before
How?
 Targeting customers who aren't relatively insensitive to price increases.
High price communicates the image of superior product (high quality)

3. OBJECTIVES

Operational Objectives
1. Creating product identity  through new design for catalogue, seminars and Facebook.
2. Architecture products to enhance company image.
3. Standardize some items specially outdoor items.
4. Improve product quality.
5. Strategic alliance with well known European brands to enhance company image.
6. Increase our market share with 50% during this year.
7. Focus on police projects.
8. Try to taking approval from army.
9. Focus on private sector ( small and medium projects ).

Financial Objectives
Increase the operating profit margin to be 30% by the end of 2021.

Customer Objectives
Increase the customer loyalty by 10% to maintain our current customer database through enhancing our product quality.

Human Resources Objectives
Improve employee’s productivity through the implementation of genuine training programs

4. CONCLUSION

As a Dark Horse in the Egyptian lighting market, ELS will fly to grasp every opportunity to shape the future of lighting and achieve its goals. In the dynamic industry environment, ELS should fight aggressively to turn every threat into an opportunity, and every weakness into strength.